Can you really buy & sell space on your Instagram account to make money? The answer is yes and people are willing to pay big money to have their content show up on some very influential feeds. If you have been following along with my weekly blog post, you know that the end user attention is shifting. T.V. and radio were once the dominant platforms for advertising, but they’re slowly fading away as new platforms take control. With more and more people spending vastly more time on their social media, brands and business are spending less on T.V. or Radio ads. While spending more on collaborating with Instagram Influencers. Just below we are going to cover, Buying & Selling Instagram Shoutouts, How Instagram has become the Engagement Marketplace.
Instagram Influencer Marketing is Growing!
Instagram Influencers are hitting celebrity status and brands are taking advantage! Over the past couple of years, there has a massive influx of capital into Influencer Marketing. The reason behind this is that Instagram Influencers cultivate highly active & engaged communities. They spend countless hours communicating, engaging and connecting with their followers on a personal level. Something brands/businesses have a hard time doing. Instagram Influencers give followers a real person to talk to, they’re communicating with someone instead of something. This is why businesses believe they get better customers from Influencer Marketing Campaigns. These leads have been nurtured greatly by the Instagram Influencer.
Another reason why business/brands are spending more on Influencers is that they can reach new audiences in a unique way. With most promotional post or brand-sponsored content, Instagram Influencers have creative control. After all, Influencers know their audience the best and want kind of content they best respond to. This is huge for brands and business. Rather than having to spend capital to create different pieces of promotional content. They get the full advertising package when they use Instagram Influencers!
Instagram Shoutouts are Severely Underpriced!
You read that right, Instagram Shoutouts are currently severely underpriced! Do not miss your chance to grab cheap promotional ad space on extremely influential accounts. Even though there is a massive influx of capital moving into Influencer Marketing, the overall price for Instagram Shoutouts are going at a steal rate! This is due in part because there are so many new Instagram Influencers popping up each day. As more and more influencers jump online, they’re constantly underbidding one another to get more clients. In some cases, Influencers are willing to be paid in merchandise rather than capital. This means brands & businesses are paying less and reaching more.
However, this trend of low price promotions is not going to last. As Instagram Influencers start to wisen up and see how valuable their attention is, you can expect to see the price per Instagram Shoutout to rise dramatically.
I’m an Influencer, How Do I Sell Shoutouts?
Do you have a following that you would like to monetize? Did you know you can host your account on the Your Charisma Shoutout Platform and get access to a community of active marketers looking for influencers just like you? Getting started is easy, simply click here!
Are you an influencer, looking to start selling Instagram Shoutouts? It’s easy, simply make your services visible to start gaining new clients! This means writing content in your bio to inform new visitors that you offer promotions. Make a story highlight that outlines all your services in a restaurant menu style. Here are some examples listed below:
I Don’t Think Any Brand Will Pay to Be On My Page
It doesn’t take a million followers to become a successful Instagram Influencer. In order to start monetizing your following, you need to have a high Engagement Rate. Having a high engagement rate signifies to brands or businesses that you have gained the attention of your community and that they are both active & engaged.
Businesses are not purchasing promotional space on Influencers pages because they have a high follower count. They’re spending money on influencers because they have attention and trust of the end user. Something businesses struggle with attaining on a personal level with all of their customers. It is almost impossible to build that kind of relationship with every customer.
However thanks to Instagram Influencers, business & brands can use the personal connection that’s already been established as a means for marketing. So in short, it’s not about the follower count, it’s about the attention that your account has.